

It doesn’t write down memories, the way we think of a computer doing it.

But in fact, what we’re looking at is three pounds of material in our skulls that is essentially a very alien kind of material to us. What are the biggest flaws with that particular model? His area of speciality is brain plasticity, and that is the subject of his new book, Livewired, which examines how experience refashions the brain, and shows that it is a much more adaptable organ than previously thought.įor the past half-century or more the brain has been spoken of in terms of a computer. In July 2011, Eagleman discussed Incognito with Stephen Colbert on The Colbert Report.David Eagleman, 50, is an American neuroscientist, bestselling author and presenter of the BBC series The Brain, as well as co-founder and chief executive officer of Neosensory, which develops devices for sensory substitution. A starred review from Kirkus Reviews described it as "a book that will leave you looking at yourself-and the world-differently." The book was reviewed as "appealing and persuasive" by the Wall Street Journal and "a shining example of lucid and easy-to-grasp science writing" by The Independent. It was named a Best Book of 2011 by Amazon, the Boston Globe, and the Houston Chronicle. Incognito appeared on the New York Times best-sellers list intermittently in 20. In Incognito, Eagleman contends that most of the operations of the brain are inaccessible to awareness, such that the conscious mind "is like a stowaway on a transatlantic steam ship, taking credit for the journey without acknowledging the massive engineering underfoot." The book explores the juxtaposition of the conscious and the unconscious mind, with Eagleman summing up the text's themes with the question: "If the conscious mind-the part you consider to be you-is just the tip of the iceberg, what is the rest doing?" Incognito: The Secret Lives of the Brain is a 2011 New York Times best-selling nonfiction book by American neuroscientist David Eagleman, an adjunct professor at Stanford University. May 31, 2011, Pantheon (US), Canongate (UK)
